Documentaries: a rising market in Brazil
Streaming platforms that already landed in the Brazilian territory might be happy with the opportunity to exploit a huge and rising market. The strategy adopted by most of them was to engage in the production of tailormade content targeted at the local consumers. The result has been the booming of the audiovisual production market in […]
Upcoming changes in Brazil’s gambling regulation: a blue ocean market to invest
Gambling is forbidden in Brazil, except for official lotteries and authorized horse racing. This situation is expected to change in the upcoming months, as old rules have been made more flexible and new bills to ease restrictions are in debate by Congress and Government. A ban on gambling has been in place in Brazil since […]
Negotiating broadcasting rights in Brazil and the strengthening of local football clubs
In 2019 Flamengo won both the Brazilian League and Copa Libertadores da América (it was then defeated by Liverpool in a tough match worth the FIFA Club World Cup); only the legendary Santos of Pelé had accomplished this before. This feat sheds light on the potential economic renaissance of football (soccer) clubs in Brazil and […]
Advertisement 5.0: will traditional media keep the pole position?
According to a study reported by the British media, the famous football player Cristiano Ronaldo had earned USD 48 million with his Instagram’s posts in 2018, which was more than his compensation package for playing with Juventus. This is revealing of a meaningful shift in consumers’ preferences and only one example of how digital media […]
Sports Law – 2020
What is the regulatory governance structure in professional sport in your jurisdiction? The main federal statute establishing general rules on sports in Brazil is known as the Pelé Law
Choosing consent as a standard legal ground for processing personal data can be misleading
As from August 2020, every company processing data in the Brazilian territory or offering goods or services to individuals in Brazil, must comply with the recently enacted General Data Protection Law (LGPD). Unlike the European Union, where a regulation on data privacy – Directive 95/94/EC – was in force even before the General Data Protection […]
The role of the Brazilian Data Protection Authority in cross-border data transfers
After a turbulent legislative process, the Brazilian Data Protection Authority (ANPD) was finally created in July 2019. However, the watchdog was unusually designed as a transitory unit within the current structure of the Presidency of the Republic with no specific workforce or budget. Within two years it may be converted into a special authority, such […]
Internal Investigations and the New Brazilian General Data Protection Law
As a result of the widespread investigation and sanctioning of corruption practices over the past few years, companies doing business in Brazil have increasingly adopted rigorous compliance policies. Some aspects of Brazil’s recently approved General Data Protection Law (LGPD) are believed to hinder internal investigations that are typically part of such compliance initiatives. This article discusses why […]
Sports Law – 2019
What is the regulatory governance structure in professional sport in your jurisdiction? The main federal statute establishing general rules on sports in Brazil is known as the Pelé Law
The Brazilian Data Protection Legal Framework
Introduction On August 14, 2018, Law No. 13,709 (LGPD – Lei Geral de Proteção de Dados) was enacted, creating a personal data protection legal framework in Brazil. The LGPD is influenced by the EU General Data Protection Regulation (GDPR); individuals, private entities and public authorities are affected by its provisions. Brazil now integrates a group […]