Sports Events: Is a two-fold legal protection needed?
Sports events are audience drivers. At a stadium or in front of a shiny screen, people cheer, watch, cry and spend money. These events attract public attention and support an entire business chain, from local bars to international private equity funds. Broadcasting rights are one of the most important and valuable assets in this industry. […]
Negotiating broadcasting rights in Brazil and the strengthening of local football clubs
In 2019 Flamengo won both the Brazilian League and Copa Libertadores da América (it was then defeated by Liverpool in a tough match worth the FIFA Club World Cup); only the legendary Santos of Pelé had accomplished this before. This feat sheds light on the potential economic renaissance of football (soccer) clubs in Brazil and […]
Sports Law – 2020
What is the regulatory governance structure in professional sport in your jurisdiction? The main federal statute establishing general rules on sports in Brazil is known as the Pelé Law
Sports Law – 2019
What is the regulatory governance structure in professional sport in your jurisdiction? The main federal statute establishing general rules on sports in Brazil is known as the Pelé Law
IP and sports: a winning formula
Sports events are no longer simply a means of entertainment, they are also big business. Top tier events attract significant investment, involve large numbers of stakeholders and generate a great deal of employment. They are, however, high-value business ventures only when supported by a strong intellectual property (IP) legal framework. Unique commercial opportunities Sports events […]