Sports Events: Is a two-fold legal protection needed?
Sports events are audience drivers. At a stadium or in front of a shiny screen, people cheer, watch, cry and spend money. These events attract public attention and support an entire business chain, from local bars to international private equity funds. Broadcasting rights are one of the most important and valuable assets in this industry. […]
Documentaries: a rising market in Brazil
Streaming platforms that already landed in the Brazilian territory might be happy with the opportunity to exploit a huge and rising market. The strategy adopted by most of them was to engage in the production of tailormade content targeted at the local consumers. The result has been the booming of the audiovisual production market in […]
Upcoming changes in Brazil’s gambling regulation: a blue ocean market to invest
Gambling is forbidden in Brazil, except for official lotteries and authorized horse racing. This situation is expected to change in the upcoming months, as old rules have been made more flexible and new bills to ease restrictions are in debate by Congress and Government. A ban on gambling has been in place in Brazil since […]
IP and sports: a winning formula
Sports events are no longer simply a means of entertainment, they are also big business. Top tier events attract significant investment, involve large numbers of stakeholders and generate a great deal of employment. They are, however, high-value business ventures only when supported by a strong intellectual property (IP) legal framework. Unique commercial opportunities Sports events […]