Upcoming changes in Brazil’s gambling regulation: a blue ocean market to invest
Gambling is forbidden in Brazil, except for official lotteries and authorized horse racing. This situation is expected to change in the upcoming months, as old rules have been made more flexible and new bills to ease restrictions are in debate by Congress and Government. A ban on gambling has been in place in Brazil since […]
Negotiating broadcasting rights in Brazil and the strengthening of local football clubs
In 2019 Flamengo won both the Brazilian League and Copa Libertadores da América (it was then defeated by Liverpool in a tough match worth the FIFA Club World Cup); only the legendary Santos of Pelé had accomplished this before. This feat sheds light on the potential economic renaissance of football (soccer) clubs in Brazil and […]
Advertisement 5.0: will traditional media keep the pole position?
According to a study reported by the British media, the famous football player Cristiano Ronaldo had earned USD 48 million with his Instagram’s posts in 2018, which was more than his compensation package for playing with Juventus. This is revealing of a meaningful shift in consumers’ preferences and only one example of how digital media […]